 |
MESSAGE
ON HOLD
If you have ever considered using "on-hold"
marketing, but you are unsure whether or not you can actually benefit from an
"on-hold" messaging system, consider this: With an average on-hold time
of 30 seconds per call and 100 per day, customer on-hold time for a business can
reach 216 hours per year. That's 216 hours with a captive audience. At least 50%
of callers will hang up after being placed on hold but having a message on your
telephone reduces caller abandonment by as much as 50%. It also increases hold
time by as much as 230%. Playing radio broadcasts over telephone lines is a commercial
use of licensed material. Businesses that play radio on hold are responsible for
all annual licensing fees. Damages for willful copyright infringement are punishable
by a year in prison and can reach fines of $100,000.
| |
| | |
